About 49/51 Partners
The name is the deal.
You bring the 51%: your brand, your product, your ambition. The majority stake, and it stays yours. We bring the other 49%: the local knowledge, relationships and execution that make it land. Neither half succeeds alone — and a partner who wants more than 49% of the credit is not a partner.
Operators, not observers.
We have sat on your side of the table — running P&Ls, buying media, standing in exhibition halls watching foreign businesses spend six figures learning what a local team could have told them in week one. So we built the firm we kept wishing existed: one that tells you what you need to hear before you spend, then stays to execute what it recommended. Strategy and delivery under one roof, because a blueprint nobody builds is just a well-formatted opinion. And we run our own advice. The AI workflows we install for clients run this firm's pipeline first. The market-entry playbook we sell is the one our own ventures use.
What we do
Two units. One team.
Market Entry & GTM
For foreign founders and SME owners entering Singapore and ASEAN. Most market entries fail on distribution and pricing, not product — we tell you which before you spend six figures, not after.
Audit first, execution second, and an honest “don't enter yet” when that is the answer.
Market Entry →Growth Acceleration
For businesses already operating in Singapore and ASEAN whose growth has slowed or stalled. We diagnose what is stopping it, then install the AI sales and marketing workflows that run our own firm — prospect research, outreach, content, reporting.
Shown working live on our own pipeline before you pay a cent.
Growth Acceleration →Who you'll work with
Kaylen Tang
Fifteen years building marketing functions across B2B and B2C in Singapore and Asia-Pacific — most recently founding and leading CloserStill Media's Asia marketing and conference team of 18 across five countries, and delivering six major tech events in Singapore and Thailand at 20%+ over target.
Google Ads certified. Ran the shows where many of our market-entry clients first spent money trying to crack this region — and watched what happened after the halls closed. That gap is this firm.
中文沟通无障碍 — strategy, negotiation and documents fully in Mandarin, at founder level.
Suffian Thuri
Fifteen years in senior B2B marketing across APAC and EMEA — leading marketing for APAC's flagship tech events at CloserStill Media, with 29,000+ attendees and 750+ sponsors across Singapore, Bangkok and Shanghai, and a multi-market team spanning Singapore, KL and London.
Also a founder himself: co-founded a Singapore wellness brand, scaled it past $1M in annual revenue, and exited through a third-party acquisition in 2025. He has sat on the owner's side of every conversation we have with you.
Kenneth Chan
Former CEO of McDonald's China (2009–2015), leading 150,000 people through the opening of over 1,000 restaurants in five years, and twice Managing Director of McDonald's Singapore — with earlier consumer-brand roles at PepsiCo and Procter & Gamble. Conferred the Overseas CEO Award at the Singapore Business Awards (2014). Author of Asians in Charge: Earning Your Place at the Leadership Table.
Bring the 51%.
Fifteen minutes, no deck, no pitch. Tell us what you are building, and we will tell you honestly whether we are the other half of it.